06Jun

Besides all the accounting skills they learned in school, tomorrow’s CFO will need to have sharp business acumen.

As Workday finance writer Steve Dunne observes, “Once considered a numbers-only role, finance is now balancing traditional responsibilities with the growing demand for data-driven analysis and insights, risk management and other key business functions.”

The shift from number cruncher to analyst and strategist is nowhere more clearly seen than in the percentage of chief financial officers at America’s largest companies that are CPAs. Where half were certified public accountants in 2014, last year only 36% held that certification.

“It’s almost ideal now to have a businessperson who happens to have a strong finance background,” says Barry Toren, a financial officers practice leader. “They need to have a nimbleness and an ability to deal with ambiguity.”

In a global survey by the Association of Chartered Certified Accountants and the Institute of Management Accountants, a majority of the management accountants said the role of CFO had already evolved to give them “leading responsibility for business strategy formulation.”

After marshaling the evidence to show how the role of the CFO is changing, Dunne details five skills “that finance needs in order to become the strategic guide the C-suite requires”:

Diversification — Pointing out that “data and actionable insights are now fundamental to business success,” Dunne says CEOs want their finance leaders to have both accounting skills and “wider operational backgrounds and a broader mix of business experience.”

Data science familiarity – “CFOs and finance teams will need to understand how to harness data — beyond the numbers — to explain why strategies are the right ones, and to explain the reasons and context behind those decisions.”

Technology understanding – “Finance teams will increasingly use advanced analytics to run predictive models and develop better forecasts. Understanding technology and systems — and whether they are capable of enabling greater efficiencies, agility, and insights — will be critical.”

Better collaboration with CIOs – “Finance’s journey to become a more strategic function will depend a great deal on its ability to find the skills to allow it to embrace digital technologies, such as artificial intelligence and machine learning. That requires a shift to more technical skills and better links with IT leaders to bring together the two functions more effectively.”

Ethics and trust – “The ability to apply an ethical lens is a strong attribute of the CFO, and the finance community,” writes Dunne.

Calling the past year “socially, politically, and economically transformational,” Dunne says the challenges have also made it an “opportune time for the office of finance to have an impact, with CEOs increasingly looking to the finance function to help shape business direction and strategy.”

Photo by Keren Levand on Unsplash

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Green Key

2020’s Best Accounting Firms Are All Pandemic Winners

What are some of the best accounting firms to work for?

Accounting Today knows. Over the summer, the publication announced the best small, mid-sized, and large accounting firms to work for. Now, culled from more than 250 entrants, the lists have been compiled in a special supplement appropriately entitled, “Best Firms to Work For 2020.”

The 100 firms (based on size) are as small as Measured Results CPAs 16 employees to Kearney & Co.’s 677 and hail from all parts of the nation. Yet what they all have in common is they’ve learned how to adapt and even thrive in a business environment unlike any other.

Some, like New Jersey’s WilkenGuttenplan (ranked 17th among mid-sized firms) already had a remote culture. Transitioning their 124 employees to full-time remote work was “seamless,” the firm said. The firm holds online social hours and coffee breaks and encourages all communication among the staff be by video.

Others had to learn how to work remotely. The No. 1 ranking mid-sized firm, Martin Starnes & Associates in North Carolina, said that since going fully remote, they’ve adapted to remote hiring and onboarding and helped their clients with limited computer skills become more fluent. “We have new ways to communicate and get what we need from our clients.”

These “best firms” all had to confront the kind of work-life balance and other issues that have always existed, but which the COVID pandemic suddenly brought front and center.

“Today’s workforce compels us to think about things like alternative work arrangements, diversity, technology, and job satisfaction,” Rockville, Maryland’s E. Cohen & Co. told Accounting Today. The firm says it’s “met this challenge head on by creating a positive work environment.” That it has indeed is borne out by the firm’s low, 6% turnover.

Photo by Giorgio Trovato on Unsplash

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