06Jun

Besides all the accounting skills they learned in school, tomorrow’s CFO will need to have sharp business acumen.

As Workday finance writer Steve Dunne observes, “Once considered a numbers-only role, finance is now balancing traditional responsibilities with the growing demand for data-driven analysis and insights, risk management and other key business functions.”

The shift from number cruncher to analyst and strategist is nowhere more clearly seen than in the percentage of chief financial officers at America’s largest companies that are CPAs. Where half were certified public accountants in 2014, last year only 36% held that certification.

“It’s almost ideal now to have a businessperson who happens to have a strong finance background,” says Barry Toren, a financial officers practice leader. “They need to have a nimbleness and an ability to deal with ambiguity.”

In a global survey by the Association of Chartered Certified Accountants and the Institute of Management Accountants, a majority of the management accountants said the role of CFO had already evolved to give them “leading responsibility for business strategy formulation.”

After marshaling the evidence to show how the role of the CFO is changing, Dunne details five skills “that finance needs in order to become the strategic guide the C-suite requires”:

Diversification — Pointing out that “data and actionable insights are now fundamental to business success,” Dunne says CEOs want their finance leaders to have both accounting skills and “wider operational backgrounds and a broader mix of business experience.”

Data science familiarity – “CFOs and finance teams will need to understand how to harness data — beyond the numbers — to explain why strategies are the right ones, and to explain the reasons and context behind those decisions.”

Technology understanding – “Finance teams will increasingly use advanced analytics to run predictive models and develop better forecasts. Understanding technology and systems — and whether they are capable of enabling greater efficiencies, agility, and insights — will be critical.”

Better collaboration with CIOs – “Finance’s journey to become a more strategic function will depend a great deal on its ability to find the skills to allow it to embrace digital technologies, such as artificial intelligence and machine learning. That requires a shift to more technical skills and better links with IT leaders to bring together the two functions more effectively.”

Ethics and trust – “The ability to apply an ethical lens is a strong attribute of the CFO, and the finance community,” writes Dunne.

Calling the past year “socially, politically, and economically transformational,” Dunne says the challenges have also made it an “opportune time for the office of finance to have an impact, with CEOs increasingly looking to the finance function to help shape business direction and strategy.”

Photo by Keren Levand on Unsplash

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Green Key

What’s the Value of Professional Licensing?

Three more states are considering allowing out of state accounting firms to provide services without the need for the firms to register or obtain state licenses.

Already 30 states have CPA firm mobility laws, allowing them to practice without having to provide notice to each state’s accountancy board. That puts firms on the same footing as individual CPAs who can practice in all 50 states without having to be licensed in each.

“A big priority for the AICPA now is firm mobility, which ensures firms can also work from state-to-state,” said Marta Zaniewski, AICPA vice president, state regulatory & legislative affairs. “It’s equally important that clients and the public have access to various firms’ subject-matter expertise and services that may or may not be available to them in their home jurisdictions.”

The Association of International Certified Public Accountants in partnership with the National Association of State Boards of Accountancy is working collaboratively with the legislatures of Alaska, Maine and Oklahoma where firm mobility bills have been introduced.

“We try to push forward the UAA model everywhere, but every state will do it their own way, and there are probably slight differences in different jurisdictions,” Zaniewski told The Journal of Accountancy.

The Uniform Accountancy Act (UAA) was developed by the AICPA as model legislation for all states. The 30 states that now have firm mobility laws in place follow the broad strokes of the UAA, though most have made minor adjustments to fit their individual needs.

Licensing of professionals and occupations has itself come under scrutiny in recent years, with several states considering loosening requirements. To address the lack of hard data about the value of licensing, the Alliance for Responsible Professional Licensing (ARPL) last year commissioned a study of the impact of professional and occupational licensing.

Among the key findings in the recently published report is that licensing of the highly skilled professions – lawyers, doctors, engineers, accountants and the like – improve earnings overall, but have a better than average benefit for women and minorities.

Licensing value chart.jpg

Licensing, the Oxford Economics research firm found:

  1. Positively contributes to narrowing the gender-driven wage gap giving men an average 5.6% boost and 7.4% for women;
  2. Female engineers, surveyors, architects, landscape architects, and CPAs can expect a 6.1% hourly wage increase on average after becoming licensed in their field.
  3. Minority engineers, surveyors, architects, landscape architects, and CPAs can expect an 8.1% hourly wage increase on average after becoming licensed in their field.

Observed Alice Gambarin, a senior economist at Oxford Economics, “[The] findings suggest licensing is an important economic tool for professionals.”

Photo by Hunters Race on Unsplash

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